EP-4 Mustafa Ghouse
Cricket is the most marketable sport in India and so are the cricketers. In this universe where values of sportsmen are d efined by auction prices some like Mustafa Ghose, the CEO of JSW Sport goes beyond it to find the diamond to invest in. His latest pick is Rishabh Pant. This week hear Mustafa Ghouse on the Business Called Cricket Former Indian Davis Cup Star and now an ace Sports marketeer, Mustafa Ghouse is on the Business Called Cricket this week. He tells Rica Roy on why he was drawn to the gen-next hero Rishabh Pant even before his Brisbane heroics and how he plans to mould Pant’s off field persona. Mustafa is not just getting him money but mentorship as well
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The Business called Cricket
As Indian Cricket resumes through IPL in the middle of the pandemic, NDTV's Deputy Editor Rica Roy speaks to some of her favourite characters in the Game about 'new normal' and how their time in the lockdown wa ... s. Her podcast