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Ep-6 What Women Want: Lipstick as Therapy

In the sixth episode of Shop Talk, Shefalee Vasudev is joined by celebrity makeup artist and influencer Shraddha Naik and Darpan Sanghvi, co-founder of MyGlamm, one of India’s fastest growing makeup brands. Together they discuss why lipsticks continue to rule even as the consumer remains masked, the therapeutic shades of the product during the lockdown and how conscious beauty is a game-changer in the industry. Naik also shares if the red lipstick is as popular as it used to be, the mantra behind creating beauty content that engages, while Sanghvi reveals the key behind a successful beauty business. 

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Shop Talk

Shop Talk on RED FM is India’s first fashion podcast series hosted by Shefalee Vasudev, editor of The Voice of Fashion and author of Powder Room: The Untold Story of Indian Fashion. Revealing and Concealing, ... g, Undressing Fashion, describes Shop Talk’s incisive and exciting conversations around meaning, memory and material of fashion. Shefalee talks to some of India’s leading designers, crafts practitioners, retailers, creative heads and stylists to uncover fashion’s pulsating significance in social and personal lives; how it influences the zeitgeist and narrates an era and its people. Including but beyond trends and clothes, Shop Talk is an intersectional space, it is about glamour and style, about people and innovation, sustainability initiatives, India’s artisanal legacies. A contemporary, candid, curious set of conversations, it drapes the idea of India with fashion as prism.

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